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$97.4 Billion or a Quarter of That? Two Studies, One Offshore Market

By OpenStake Editorial Team  ·  Published August 31, 2026  ·  Last verified: August 2026
Two studies sizing the US unlicensed online gambling market
TL;DR

In August 2026, Gaming Compliance International published a study for the Campaign for Fairer Gambling putting unlicensed online gambling revenue from US consumers at $97.4 billion for 2025 — roughly 77 percent of all US online gambling losses. A year earlier the American Gaming Association had put all illegal and unregulated gambling revenue, machines included, at approximately $53.9 billion, with illegal online casino games at just $18.6 billion. Both are defensible; they measure different things by different methods. Crypto gambling sits inside GCI's scope, which makes the gap worth understanding before you read either figure as a verdict on the site you play at.

What the two studies actually claim

GCI measures online losses only and models them; the AGA measures the whole illegal market and surveys it. The overlap is smaller than the headlines suggest.

The newer number reached the trade press around August 10–12, 2026. Gaming Compliance International (GCI), commissioned by the Campaign for Fairer Gambling — the reform group founded by Derek Webb — estimated that unlicensed sites and apps took $97.4 billion in gross gaming revenue from US consumers in 2025, up from approximately $67.1 billion in 2024, a rise of about 45 percent. Regulated online operators grew too, from roughly $23 billion to $28.3 billion, but only by about 23 percent. Put together, US online gambling losses rose from approximately $90.1 billion to $125.6 billion, and the unlicensed share moved from about 74 percent to 77 percent.

The comparison point is the AGA analysis released on August 13, 2025, conducted by The Innovation Group and built on a survey of 2,454 US adults. It put total illegal and unregulated gambling revenue at approximately $53.9 billion a year, on around $673.6 billion wagered, with roughly $15.3 billion in state taxes forgone. Within that, unregulated “skill” machines accounted for about $30.3 billion, illegal online casino games for $18.6 billion (up close to 38 percent since 2022), and illegal sports betting for about $5 billion in revenue on $84 billion wagered.

MeasureGCI / CFG (Aug 2026)AGA / Innovation Group (Aug 2025)
Unlicensed online revenue$97.4bn (2025)~$23.6bn (casino $18.6bn + sports $5bn)
ScopeOnline only: sports, casino, poker, crypto gambling, lotteries, offshore prediction marketsOnline and land-based: adds unregulated machines ($30.3bn)
MethodModelled market sizing, underlying data not publicConsumer survey, n=2,454, grossed up
Unlicensed share77% of US online losses31.9% of the total US gaming market
FunderCampaign for Fairer Gambling (reform advocacy)American Gaming Association (licensed industry)

Why the gap is roughly fourfold

Three reasons: different product boundaries, different measurement, and a year between them.

They draw the boundary in different places

GCI's scope covers online sports betting, casino games, poker, crypto gambling and lotteries, and it adds a category it calls the White Noise Marketplace — the space between clearly legal and clearly illegal, which sweeps in sweepstakes casinos and prediction markets operating outside US commodities regulation. The AGA's illegal-online line does not stretch that far. Whether sweepstakes-model sites belong in an “illegal” total is a live argument rather than a settled fact, and moving that boundary alone moves the number by billions.

One counts what people say, the other models what platforms take

Survey-based sizing depends on respondents correctly identifying which sites they used as licensed or not — a distinction most players cannot reliably draw, since offshore sites market themselves in the same register as regulated ones. Survey estimates therefore tend to run low. Modelled estimates carry the opposite risk: GCI's underlying data is not published, so its assumptions cannot be independently checked. Neither limitation is a scandal; both are ordinary, and both should temper how precisely you read the totals.

Both numbers were paid for by someone with a position

The Campaign for Fairer Gambling argues that legalising online gambling expands the overall market rather than displacing illegal operators, and a large unlicensed total supports that reading. The American Gaming Association represents licensed operators, whose interest lies in showing a substantial illegal market worth enforcing against without implying that regulation has failed. Saying that plainly does not collapse either study — it means the honest reading is a range, not a point estimate.

One figure worth keeping

GCI also reports a loss ratio — online gambling losses as a share of income. It comes to approximately 1.38 percent in states where both online sports betting and online casino are legal, 0.99 percent where only sports betting is legal, and 0.44 percent where neither is, against a national average near 0.83 percent. Whatever you conclude about market size, availability and losses move together.

Where crypto casinos sit in this data

Inside it, explicitly — but as a jurisdictional category, not a quality grade.

Crypto gambling is a named product line in GCI's scope, and most crypto casinos hold licences from Curaçao, Anjouan or similar jurisdictions rather than from a US state regulator. For a US-facing estimate, that classifies them as unlicensed regardless of how the operator behaves. The label is about who can hold the operator to account, not about whether the games are honest or the payouts arrive.

That distinction matters in a specific, practical way. A Curaçao-licensed operator can run verifiable provably fair games, publish real terms and pay quickly — and still leave you with no state regulator to appeal to if it stops doing any of those things. What the licence determines is your recourse. Our guide to what different crypto casino licences actually oblige an operator to do sets out the differences, and regional gambling laws covers why your own location decides what is lawful for you.

Nothing here is a suggestion to play at sites that are unlawful where you live. Online gambling law is set state by state in the US and country by country elsewhere; check what applies to you before you deposit anywhere.

Five checks these numbers should prompt

1

Find the licence number, then verify it at the source

Read it off the footer and check it on the regulator's own register, not on a page the casino controls.

2

Ask who adjudicates a dispute

If no named regulator or dispute-resolution body appears anywhere in the terms, your escalation path ends at the operator's support desk.

3

Confirm what is legal where you are

Neither study says anything about your position. That depends on your state or country, and it is the one variable you control.

4

Complete verification before you have a balance

Identity checks are normal and expected. Clearing them early removes the most common cause of a stalled payout — see KYC and AML at crypto casinos.

5

Watch the behaviours, not the marketing

Payout speed, term changes and support responsiveness separate operators far better than a licence badge does. Our red flags list covers what tends to appear first.

Frequently asked questions

How big is the US unlicensed online gambling market?
There is no agreed figure. Gaming Compliance International put it at $97.4 billion in gross gaming revenue for 2025 in a study published in August 2026. The American Gaming Association's August 2025 analysis implies approximately $23.6 billion for illegal online casino and sports betting combined. The honest answer is a wide range rather than a single number, because the two studies define and measure the market differently.
Why do the two studies disagree by so much?
Three reasons. They draw product boundaries differently, with GCI including crypto gambling, offshore prediction markets and sweepstakes-style sites that the AGA analysis does not treat the same way. They measure differently, one through a survey of 2,454 adults and the other through market modelling whose underlying data is not public. And they cover different vintages, the AGA analysis having been released a year earlier.
Are crypto casinos counted in these figures?
In the GCI study, yes. Crypto gambling is a named product line within its scope, and operators licensed in Curaçao, Anjouan or comparable jurisdictions count as unlicensed from a US perspective because no US state regulator authorises them. The AGA analysis does not break crypto out as a separate category.
Does “unlicensed” mean a casino is a scam?
No. In these studies the word is jurisdictional. It means no US state regulator authorises the operator, which tells you what recourse exists if something goes wrong. It does not describe game integrity, payout reliability or how the operator treats customers, all of which vary widely among sites carrying the same offshore licence.
Who paid for these studies?
The Campaign for Fairer Gambling, a reform group founded by Derek Webb, commissioned the GCI report. The American Gaming Association, the trade body for licensed US operators, commissioned The Innovation Group analysis. Both funders have a position on how the market should be regulated, which is worth holding in mind when reading either total.
What is a loss ratio?
It is GCI's metric expressing gambling losses as a percentage of income, calculated from gross gaming revenue per capita against income per capita in each state. The report puts it at approximately 1.38 percent where both online sports betting and online casino are legal, 0.99 percent where only sports betting is legal and 0.44 percent where neither is, against a national average of about 0.83 percent.
Last verified: August 31, 2026 by the OpenStake Editorial Team. Figures are taken from contemporaneous trade reporting of the Gaming Compliance International study for the Campaign for Fairer Gambling (August 2026) and from the American Gaming Association analysis released August 13, 2025. Neither study's full underlying dataset is public, and the two are not directly comparable. This is market analysis, not legal advice. Gambling laws differ by state and by country — check the rules that apply where you live. 18+, please play responsibly.
Sources: Yogonet — US illegal online gambling jumps 45% to $97.4 billion in 2025 (August 12, 2026) · Casino.org — Illegal online gambling growing nearly twice as fast as the regulated market (August 11, 2026) · NEXT.io — US illegal gambling market grew to $97.4bn in 2025, GCI report claims · American Gaming Association — New AGA analysis reveals illegal gaming remains nearly a third of the US market (August 13, 2025) · CDC Gaming — AGA analysis indicates illegal gambling in the US growing